I’m starting an experiment. As frequently as I can force a sit-down and brain dump I will write about something learned that day along with some new discovery. Then I’ll tweet it.
Fire in the hole…
Something Learned: There are no guarantees in email marketing. Two weeks ago an email send was wildly successful. A week later an email send to the same list doesn’t perform nearly as well. The difference? Email #2 has a subject line that pops and the theme is centered around how to get a $1500 tax credit. Sounds terrible, right? Well, there’s a fine line between an email subject line that grabs attention and one that gets an eye-roll and marked as junk by users. I’m returning to useful content and away from salesy marketing speak. Lesson learned email world.
Something New: LinkTrust has a per-call tracking feature on their affiliate management platform. This was news to me even if it isn’t new. What isn’t news or new is that pay-per-call served online will be a huge growth area for local advertising. Online marketers have scale and reach, consumers want to qualify and then connect directly with providers and SMBs want their phone to ring.
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