Prediction: YouTube will figure out how to make an obscene amount of money by monetizing video integration for e-commerce and B2B Web sites. Ok, that’s not earth-shattering…but I can’t stop thinking about online video. It still feels like the jackpot is under wraps.
Video enhances lead gen conversion paths and it also adds efficiency by doing the jobs normally done by people and paper. It’s also the best of way communicating a company’s style to it’s prospective customers. Check out Jive Software, for example. Their video section leaves no doubt as to who they are and the creativity behind their solutions.
Now, if we just had video on our sites…
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