Democrats took the House and Senate. 28 Governors’ mansions are now in Dem control. As President Bush succinctly, completely, and in his own way, eloquently, stated, “(Republicans) took a thumpin’.” I’ve heard most experts, Republican and Dem alike, attribute this feat to a cycle of political history or that the President tanked so badly on the war that Dems didn’t do much to get the win. Don’t believe it for a second. Democtrats won because A) they developed a message/platform that people liked and B) they got the word out about their “superior” message/platform.
There’s a marketing parallel here. If I told you that the reason Mac is winning is because PCs stink you would tell me that I’m out of my gord. PCs were winning for a long time. Mac did two things to start winning:
1. They developed remarkable products
2. They told consumers that their products were remarkable and that they were more remarkable than their competitors’ products (PCs)
People heard and liked the Democratic message and a lot of people who voted for their Republican congressman 2 years ago voted for the Democratic challenger this year. I don’t remember a whole lot from college but I do remember that congressional incumbents have a 98% reelection rate. The market didn’t change this year in its makeup. It saw a different product and heard a different marketing message. The market liked what it saw and heard.
This is a great lesson for anyone in this funny game called capitalism. Produce something for consumers that is remarkable and then tell them about it. Easy, huh?
